Watch: ‘Boycott PureGym’ trends as CEO’s Israel comments spark gym cancellations

PureGym CEO Humphrey Cobbold has drawn outrage and calls for a boycott after voicing his views on Israel’s ongoing attacks in Gaza during an appearance on the BBC’s Question Time.

As the British government faces intensifying pressure to halt arms exports to Israel, Cobbold’s stance on the issue sparked backlash online. 

Here’s what he said

His remarks prompted an immediate uproar on social media, with many urging a boycott of the gym chain and saying they had cancelled their memberships over Cobbold’s comments.

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