Halalbooking, the holiday booking platform catering for Muslim travellers, has secured a $5 million investment from Dutch investment firm Capital Mills.
The non-dilutive investment is aimed at accelerating Halalbooking’s global expansion and scaling its technology.
The deal includes an initial $3 million injection completed in September, with the remaining funds expected over the coming year.
The investment follows a strong third quarter for Halalbooking, which reported record sales of $28.8 million between July and September — a 25% year-on-year increase. The company’s gross booking volume has reached $70 million so far this year.
The company recently won the Travel & Tourism Business of the Year at the Islam Channel Business Awards 2025.
“This investment marks an exciting new chapter for Halalbooking. Over the next few months we will accelerate our growth rate to prepare for a larger $20-30M institutional equity round we are targeting in 2026” said Halalbooking CEO Elnur Seyidli.
“Our goal is to make halal-friendly travel accessible for all, and with the support of Capital Mills, we are ready to drive innovation and reach even more customers across key markets in Europe, the Middle East, and beyond.”
Founded in 2014, Halalbooking has grown into one of the leading platforms for halal-conscious travellers, offering bookings at more than 16,000 hotels across 100 countries.
The company serves a loyal customer base of over 100,000 and reported annual sales of $75 million in 2024, with profits up 20% year-on-year.
Growth in the Muslim travel market
Capital Mills, which backs high-growth, tech-driven businesses, sees significant potential in the booming halal travel market.“Halalbooking has built an impressive platform with strong technology, an international loyal customer base, and a clear vision for inclusive travel,” said Barry de Kock, Managing Partner at Capital Mills. “We look forward to supporting Halalbooking’s next phase of growth as they set new standards for the travel industry.”
The halal travel market — valued at hundreds of billions globally — continues to expand as Muslims seek services aligned with their faith.
Among the most popular destinations for Muslims is Türkiye, which has become a hub for halal-friendly resorts and experiences.
Halalbooking announced the new investment deal at the International Antalya Tourism Fair (ATF25), where the company urged greater recognition of the halal tourism sector within Türkiye’s broader travel industry.
“I would like the Turkish tourism industry to show more recognition of the importance of the halal tourism sector, and to see it as one of the significant strands which contributes to the diversity of our tourism product,” said Ufuk Seçgin, Chief Marketing Officer.
“There is nowhere else in the world which has the same concentration of halal-friendly resort hotels, offering the same high standards as the Antalya region does. Türkiye should be proud of this sector, which offers something unique to Muslims coming from across the globe, to enjoy world-class holidays.”
