Islam Channel was the most viewed channel by a British Asian audience in the first week of Ramadan. 

According to BARB (Broadcasters’ Audience Research Board), which tracks television viewership in the UK, Islam Channel’s reach was 405,000 — a commanding 70% more than the second most watched channel. 

BARB figures only relate to UK linear TV views. It does not consider the millions that view Islam Channel worldwide, including on our growing digital platforms.

Furthermore, Islam Channel’s diverse audience extends well beyond British Asians, attracting viewers across all ethnicities and backgrounds.

Full Ramadan viewership data will be released in the coming weeks, with early trends strongly suggesting that Islam Channel maintained its lead throughout the Ramadan month.

Viewership ranking – week ending Sunday 9th March 2025

1. Islam Channel – 405,000
2. Sony TV – 239,000
3. Hum Europe – 198,000
4. Utsav Plus – 189,000
5. ARY Digital – 180,000
6. Geo TV – 150,000
7. Colors TV – 149,000
8. Utsav Bharat – 131,000
9. Zee Cinema – 129,000
10. Utsav Gold – 128,000
11. Colors Cineplex – 119,000
12. Pitaara – 119,000
13. Sony MAX – 117,000
14. SAB – 115,000
15. Aaj Tak – 108,000
16. B4U Music – 105,000
17. Sony MAX2 – 96,000
18. PTC Punjabi – 94,000
19. Geo News – 92,000
20. NDTV – 82,000
21. B4U Movies – 78,000
22. Colors Rishtey – 74,000
23. Zee Punjabi – 65,000
24. New Vision TV – 63,000
25. Zee TV – 50,000
26. Hum Masala – 43,000
27. Colors Gujarati – 39,000
28. NTV – 31,000
29. ATN Bangla – 26,000