More sponsors distance themselves from True Geordie after Islamophobic slur

The likes of Myprotein, Twitch have joined PokerStars and Gymshark in seemingly distancing themselves from True Geordie, the Youtuber who caused outrage with his Islamophobic comments.

True Geordie, real name Brian Davis, suggested his rival Andrew Tate “blow himself up” because he converted to Islam. The Islamophobic insult caused widespread backlash online.

Despite an attempt at an apology for his “stupid slur”, gym clothing retailer Gymshark and PokerStars stopped sponsoring the Youtuber.

Now MyProtein and Twitch have also followed suit.

“Following an investigation into the comments made by True Geordie, we terminated our working relationship,” said Myprotein. “At Myprotein, we stand firmly against islamophobia and all other forms of discrimination, & expect the same values to be upheld by all our ambassadors.”

His ban on Twitch was also seemingly confirmed on Thursday. Davis hosts a live weekly football show called The Kick Off on the platform.

It is unclear how long the ban will last or whether it is related to the offensive comments he made.

True Geordie posted an apology video earlier in the week. “I made a very stupid comment last week on a livestream which has upset a lot of people,” he tweeted.

“I am truly, truly, deeply sorry to anyone seeing that, Muslim or not, and thought ‘this guy has hate for anyone’, I just don’t.”

FUND HONEST INDEPENDENT MUSLIM JOURNALISM

Donate today and help us tell the stories that matter. Together we can make a difference

Donate today and help us tell the stories that matter.
Together we can make a difference

The mainstream media has been justifying genocide in Gaza. Islamophobia and censorship are the norm. We're changing that. Our journalism has reached over 300M impressions on social media since October 7th. On TV, our rolling news coverage has featured key figures like Husam Zomlot, Avi Shlaim, Gideon Levy and Jeremy Corbyn.

We need your support to reveal the truth and ensure our voices are heard. Donate today.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

TOP STORIES

RELATED STORIES

GPU FESTIVAL
IS BACK AND
EVEN BETTER!

Subscribe to the GPU
Newsletter to receive
25% off
your tickets

CONTACT INFORMATION

Islam Channel
Media House
428-432 Ley Street
London
IG2 7BS

+(44) 207 374 4511