As the blessed Hajj season approaches for 2025, Islam Channel will again serve as a focal point for Muslims, bringing the holy pilgrimage to life for those who cannot be there in person through insightful programming and live broadcasts.

The annual pilgrimage will likely occur between June 4-9, subject to moon sighting.

And our channels — Islam Channel, Islam Channel Urdu, and Islam Channel Bangla— will be at the forefront, bringing special Hajj programming for audiences to enjoy.

We will have:

• Round-the-clock coverage from Makkah and surrounding holy sites
• Insightful programming exploring Hajj rituals and significance
• Live broadcasts capturing key moments of the pilgrimage
• Educational content to prepare prospective pilgrims

Bringing Hajj to global audiences

Our channels are viewed by millions worldwide. In the UK, we hold a special place during Hajj, serving as a focal point for families to immerse themselves in the spiritual journey of Hajj, its rituals, and its profound significance.

Like in Ramadan, our viewership peaks during the Hajj season and the days leading up to it. And with last year’s TV viewership figures at 7.3 million in the UK alone, we anticipate further growth in 2025.

According to BARB, Islam Channel was the most viewed channel during Ramadan 2025 among South Asian and international channels in the UK, further reinforcing our unique reach and impact during key Islamic occasions.

Advertising & sponsorship opportunities

For brands seeking to connect with an engaged, multi-generational Muslim audience during this sacred season, Islam Channel offers several options

Advertising

Our ad packages include 4, 6, or 8 daily 30-second spots distributed throughout the day, maximising brand visibility while building recognition and trust with our audience.

Programme sponsorship

Build meaningful connections with viewers through sponsorship of specialised Hajj programming on our channels. Here are a sample of the programmes available to sponsor:

• Footsteps of Ibrahim: A daily documentary series capturing the real-time journey of Hajj in Saudi Arabia.
• Live Hajj with Islam Channel: Exclusive live coverage of Hajj from Madinah, Makkah, Arafat, and other key locations in Saudi Arabia.
• Hajj Legends and legacies: This series tells the stories of prominent Muslim figures who have completed Hajj, also exploring the lives of the prophets and their Hajj legacies.
• Hajj Stories: A voice-over-led series guiding viewers through the rites of Hajj, step by step.

Digital opportunities

Many of our followers watch Islam Channel online, on our app and engage with our social media channels. 

Extend your reach beyond television through Islam Channel’s digital platforms with:

• Pre-roll video advertisements
• Website banner placements
• Custom-tailored brand content

If you want a copy of our complete Hajj 2025 media pack with detailed sponsorship information, contact us at sales@islamchannel.tv, and we’ll gladly send you more details.